Let’s be real for a second. You didn’t start your business so you could spend three hours on a Tuesday afternoon trying to write a caption for a photo you took six months ago. You started it because you’re good at something, and you want to help people with that … Learn more
(And How to Use It in Your Marketing) If you’ve been showing up consistently on social media and still wondering why people aren’t buying, you’re probably missing one of three things: awareness, connection, or confidence. And those three things have a name. It’s called the Know, Like, and Trust framework, … Learn more
What Andy Taught Me About Branding (And It Wasn’t About the Clothes) I have been eagerly awaiting the release of “The Devil Wears Prada 2” and this weekend, I finally got the chance to see it. Before there was the movie, there was the book. Aspiring journalist Andy enters the … Learn more
Can I Use That Photo? A Copyright Checklist for Small Business Owners and Content Creators Something I’m navigating right now in my own business reminded me that copyright confusion isn’t just a “big brand” problem. It happens to small businesses every day, often by accident, and often because nobody ever … Learn more