(And How to Use It in Your Marketing) If you’ve been showing up consistently on social media and still wondering why people aren’t buying, you’re probably missing one of three things: awareness, connection, or confidence. And those three things have a name. It’s called the Know, Like, and Trust framework, … Learn more
What Andy Taught Me About Branding (And It Wasn’t About the Clothes) I have been eagerly awaiting the release of “The Devil Wears Prada 2” and this weekend, I finally got the chance to see it. Before there was the movie, there was the book. Aspiring journalist Andy enters the … Learn more
As we head into the last month of Q1, I’ve been thinking about how many business owners and entrepreneurs are sitting on ignored email lists. Not because they don’t value email marketing, but because tech feels overwhelming and/or time feels scarce. Oh, how I feel that!! When you run the … Learn more
At the start of the year, I heard from one of my marketing clients that she was attending a series of Dive Travel Shows and that she put in a lot of work each year uploading email addresses she gathered from the shows. It was a LOT of effort, and … Learn more