Multi Channel Marketing

Know, Like, and Trust: The Framework Behind Every Buying Decision

Know, Like, and Trust Framework for Business

(And How to Use It in Your Marketing) If you’ve been showing up consistently on social media and still wondering why people aren’t buying, you’re probably missing one of three things: awareness, connection, or confidence. And those three things have a name. It’s called the Know, Like, and Trust framework, … Learn more

Making Email Lists Do the Work for You

Make Your Email Lists Do the Work for You

At the start of the year, I heard from one of my marketing clients that she was attending a series of Dive Travel Shows and that she put in a lot of work each year uploading email addresses she gathered from the shows. It was a LOT of effort, and … Learn more