Free Download: Social Media Platform Picker for Small Businesses

Free Download for Small Business Owners and Entrepreneurs

Stop Trying to Be Everywhere on Social Media. Start Showing Up Where It Actually Counts.

The Social Media Platform Picker helps you identify the right 1-2 platforms for your business in about 5 minutes, so you can stop spinning your wheels and start building an audience that actually turns into clients.

No spam. Ever. Just your guide and the occasional marketing tip you’ll actually use.

Here’s What Happens When You Try to Be on Every Platform

You open Instagram. You post something. Then you feel guilty about Facebook. So you post there too. Then someone tells you TikTok is where it’s at. So you download TikTok. Then you read that LinkedIn is having a moment. So you update your LinkedIn.

And somehow, after all of that, you’re exhausted, your content feels scattered, and you’re not sure any of it is actually working.

Sound familiar? (It’s okay. I hear this from small business owners every single day.)

Here’s the thing nobody tells you: being on every platform isn’t a strategy. It’s just noise. And noise doesn’t convert.

The businesses that grow on social media aren’t the ones that show up everywhere. They’re the ones who show up consistently in the right place.

There’s a Better Way. And It’s Free.

The Social Media Platform Picker is a simple, practical guide that helps you cut through the overwhelm and make a confident, informed decision about where to focus your social media energy.

No guesswork. No generic advice. Just a clear framework built specifically for small business owners.

Here’s what’s inside:

  • The Platform Grid A fast-scan breakdown of every major social media platform, including Instagram, Facebook, LinkedIn, TikTok, Pinterest, YouTube, X, Threads, Bluesky, and Google Business Profile, with current 2026 demographics, who’s there, and what kind of content performs best on each one.
  • The “Best for” Filter For every platform, I give examples of what industries/styles are the best fit. This alone will save you hours of wasted effort on platforms that just aren’t right for your audience.
  • A Special Note for Travel and Hospitality Businesses If you run a dive shop, vacation rental, restaurant, or any travel-adjacent business, there’s a section in here written specifically for you. (Hint: Pinterest is your secret weapon, and most hospitality businesses are sleeping on it.)
  • The 2-Platform Rule The framework I use with every single coaching client. One primary platform where you create original content, one secondary platform where you repurpose it. That’s it. That’s the whole strategy.
  • Your 3-Step Action Plan So you walk away knowing not just where to focus, but what to actually do next.