As we head into the last month of Q1, I’ve been thinking about how many business owners and entrepreneurs are sitting on ignored email lists. Not because they don’t value email marketing, but because tech feels overwhelming and/or time feels scarce. Oh, how I feel that!!
When you run the show, marketing often becomes the thing you “get to later.”
So this month, I’m using a simple framework with my clients (and my own accounts):
M = Map Your Message: Clarify “who” you are speaking to and “what” your offer is about before you even think about touching the tech. Map out the plan. Without it, how do you know where you’re going?
A = Automate: Set up a basic Welcome series that introduces who you are and what you do. Use it to engage new potential customers and walk them through what you offer and how it can solve their problem(s). Break it down into a series of emails that drip out without overwhelming.
R = Reconnect: Send out a “reintroduction” email to inactive subscribers and perhaps take engaged subscribers through a new walk-through series to introduce services or products they may not yet be aware of. YOU know what you do, but do they? You may be surprised!
C = Consistency: Establish a realistic cadence that you can stick with. Automated series are REALLY helpful for engaging and nurturing customers. You may put in a good amount of work upfront, but the payoff of reaching out to customers while you’re busy with other tasks or even just having fun is priceless!
H = Hit Send & Optimize: The journey doesn’t end after you hit “send.” Take the time to review your data afterwards. Use the Constant Contact reporting to evaluate your open rates (can you improve that with a new subject line?) and clicks. Are you seeing subscribers engage the way you thought they would? Look at the heat map to see where those clicks are within the email. I like to look at my data within a few hours, then a day later, and then the following week. I use this information to refine my plan for the next email or series.
After 15+ years working as a Partner inside Constant Contact accounts, I’ve learned this:
Confidence comes from structure, not complexity. Have a plan! Otherwise, how will you know how to get there if you don’t even know the destination?
Which letter do you need most right now? Ⓜ️🅰️®️©️🇭
Ready to dive into Email Marketing, but not sure how to get started? Connect with me