The Business Edit Worksheet

Stop winging your social media profiles. Start showing up like you mean it.

You’ve put everything into building your business. But when a potential client lands on your Instagram profile, your Facebook page, or your Google Business listing … what do they find?

A bio that hasn’t been updated in two years. A profile name that doesn’t quite match across platforms. A description that made sense when you wrote it, but doesn’t reflect what you actually do anymore.

They don’t stick around to figure it out. They scroll past, click away, and find someone else whose online presence looks like they have it together.

It’s not that your business isn’t good enough. It’s that your brand messaging isn’t working hard enough for you. That’s exactly what The Business Edit fixes.

Here’s what’s inside:

Profile and Channel Name Guide The exact character limits for every major platform, so you can write your profile name once and know it fits everywhere — TikTok, Instagram, Facebook, LinkedIn, Pinterest, YouTube, X (Twitter), Threads, and Google Business Profile.

Short Bio and Tagline Frameworks Fillable fields sized to each platform’s actual character limits. Write your LinkedIn tagline, your Instagram bio, your TikTok description, and more — all in one place, all consistent, all working together.

Long-Form Description Templates Guided prompts for your Google Business Profile, YouTube channel, LinkedIn About section, and Facebook Business Page — the descriptions most business owners either skip entirely or dash off without thinking.

Copywriting Strategy Guide Not just what to write, but how to write it. A practical guide to brand voice, storytelling, keywords, and the ABT storytelling method that helps you connect with your audience instead of just filling in boxes.

2026 Image Size Reference Guide Updated image dimensions for profile photos, cover images, and post sizes across every platform — so your graphics always look sharp, and nothing gets cropped at the wrong moment.

File Format Decoder JPG, PNG, GIF, MP4 — demystified. Know exactly which format to use and why, every single time.

Platform Character Limit Quick Reference A fast-scan reference table covering post limits, bio limits, and caption limits for every platform, including Threads and Bluesky. Bookmark it. You’ll use it constantly.

This is for you if:

• You’re a small business owner or entrepreneur who wants a polished, consistent online presence without hiring a marketing team
• Your bios feel scattered across platforms, and you’re not sure what to fix first
• You’ve rewritten your Instagram bio four times, and you’re still not happy with it
• You’re just getting started, and you want to do this right from the beginning
• You know your first impression online matters and right now it’s not saying what you want it to say

About the creator:

The Business Edit was created by Cindy Leigh, digital marketing strategist, web designer, and Constant Contact ELITE Marketing Mentor with 25+ years of experience helping small businesses stand out online. This workbook is the system she uses with her own socials and for clients, now available for you to work through on your own.

Instant download. Work through it today.

After purchase, you’ll receive an immediate download link and a confirmation email with access to your files. No waiting, no shipping, no complicated setup, just open it in Adobe Acrobat Reader (free) and start filling it in.

Personal use license included. This document is for single-user personal or business use only and may not be redistributed or resold.