The Edit

Actionable website, Social Media, and Email Marketing Tips that you can use to grow your business.

Tips & Trends

Consider this your digital marketing bestie’s corner of the internet. The Edit is where I share everything I wish someone had told me sooner. Actionable tips on websites, social media, and email marketing for small biz owners who are ready to show up and stand out. No gatekeeping here. Let’s shine together.

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Know, Like, and Trust Framework for Business

Know, Like, and Trust: The Framework Behind Every Buying Decision

(And How to Use It in Your Marketing) If you’ve been showing up consistently on social media and still wondering why people aren’t buying, …
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Your Brand is Your Cerulean Sweater

Your Brand is Your Cerulean Sweater

What Andy Taught Me About Branding (And It Wasn’t About the Clothes) I have been eagerly awaiting the release of “The Devil Wears Prada …
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A styled desktop flatlay with polaroid photos, a vintage camera, and a notepad asking "Did I Take This?" illustrating image copyright tips for small business owners

The Image Copyright Mistake That Could Cost Your Small Business

Can I Use That Photo? A Copyright Checklist for Small Business Owners and Content Creators Something I’m navigating right now in my own business …
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March as an email reset framework

M.A.R.C.H. as an Email Reset Framework

As we head into the last month of Q1, I’ve been thinking about how many business owners and entrepreneurs are sitting on ignored email …
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Make Your Email Lists Do the Work for You

Making Email Lists Do the Work for You

At the start of the year, I heard from one of my marketing clients that she was attending a series of Dive Travel Shows …
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