The Image Copyright Mistake That Could Cost Your Small Business

A styled desktop flatlay with polaroid photos, a vintage camera, and a notepad asking "Did I Take This?" illustrating image copyright tips for small business owners

Can I Use That Photo? A Copyright Checklist for Small Business Owners and Content Creators Something I’m navigating right now in my own business reminded me that copyright confusion isn’t just a “big brand” problem. It happens to small businesses every day, often by accident, and often because nobody ever … Learn more

M.A.R.C.H. as an Email Reset Framework

March as an email reset framework

As we head into the last month of Q1, I’ve been thinking about how many business owners and entrepreneurs are sitting on ignored email lists. Not because they don’t value email marketing, but because tech feels overwhelming and/or time feels scarce. Oh, how I feel that!! When you run the … Learn more

Making Email Lists Do the Work for You

Make Your Email Lists Do the Work for You

At the start of the year, I heard from one of my marketing clients that she was attending a series of Dive Travel Shows and that she put in a lot of work each year uploading email addresses she gathered from the shows. It was a LOT of effort, and … Learn more