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ideal client avatar

It’s not about you.

It’s true. Your business/service/product isn’t really about *you* – it’s about the people you serve. It’s about *them*. So when you are crafting your social media posts, editing reels, writing blog posts, and creating your advertising campaigns – you should be writing to that ONE Ideal Client Avatar or ICA. That one person who just lights you up and inspires you to do what you do. ✨

This 6-page workbook will help you dive into exactly that person. What they do for work, where they live, what kind of income they have. Do they have kids? Are they a kid? Where do they hang out online? And much more. By identifying that one ICA, you’re going to be able to streamline so much of your digital marketing efforts!

Best part: It’s all completely free!

About the Ideal Client Avatar Workbook

This workbook is set up with editable boxes. You can type right into the boxes or choose to print the 6-page workbook and write out your notes from there. Que the colored gel pens, if you’re fancy like me!🎨🖊️

Some people get really artsy and create collages that represent their ICA. Get creative, and have fun, but remember you are identifying that ONE customer or client that you just LOVE working with. The customer or client who inspires you to do what you do!

Save the workbook so that you can revisit it from time to time and develop new ICA’s as needed.

Watch Your Inbox for Your Free Download

Don’t Miss Out on Future Emails!

To make sure you don’t miss any of the juicy tips, tricks, and resources I’ll be sending your way, be sure to check your spam, junk mail, or (if you’re a Gmail user) your Promotions tab.

Here’s how to make sure my emails land in your inbox where they belong:

📧 Gmail Users:

  1. Open your Gmail inbox and head to the Promotions tab.
  2. Find one of my emails and drag it to the Primary tab.
  3. A message will pop up—click “Yes” to confirm you want all my emails in your Primary inbox!

📧 For All Other Email Providers:

  1. Check your spam or junk mail folder.
  2. Find my email, open it, and mark it as “Not Spam” or “Not Junk.”
  3. Add my email address to your contact list or address book for extra assurance.