It’s not about you.
It’s true. Your business/service/product isn’t really about *you* – it’s about the people you serve. It’s about *them*. So when you are crafting your social media posts, editing reels, writing blog posts, and creating your advertising campaigns – you should be writing to that ONE Ideal Client Avatar or ICA. That one person who just lights you up and inspires you to do what you do.
This 6-page workbook will help you dive into who they really are. What they do for work, where they live, what kind of income they have. Do they have kids? Are they a kid? Where do they hang out online? And much more. By identifying that one ICA, you’re going to be able to streamline so much of your digital marketing efforts!
After signing up below, you’ll receive a link with instructions to download the workbook via email.
It’s all completely free!
About the Ideal Client Avatar Workbook
This workbook is set up with editable boxes. You can type right into the boxes or choose to print the 6-page workbook and write out your notes from there. (Que the colored gel pens, if you’re fancy like me!) Some people get really artsy and create collages that represent your ICA. Get creative, and have fun, but remember you are identifying that ONE customer or client that you just LOVE working with. The customer or client who inspires you to do what you do!
Save the workbook so that you can revisit it from time to time and develop new ICA’s as needed.
After downloading the guide, keep your eye on your inbox and follow me on Instagram and/or Facebook for more tips on how to use the worksheet and brand your digital media like a boss!
Once you sign up above, an email will be sent to you within minutes with a link to download the worksheet. If you don’t see it, check your junk/spam folders and be sure to mark us as “not spam”.
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